In the meantime, the exact same data demonstrate that the number of end users that marketers could access with advertisements on YouTube in Hong Kong remained unchanged concerning Oct 2023 and January 2024.
Notice: in the last year, we’ve produced some crucial alterations to how we compute social media marketing person figures, as well as the data resources that we use to tell these calculations have also made important and broad-ranging revisions to their published figures in the course of that period.
On the other hand, as we famous while in the Fb area above, variations from the audience attain figures printed in Meta’s advert organizing instruments tend not to automatically correlate with Total improvements in its platforms’ Energetic user bases.
On the quarterly basis, the corporate’s data also reveal that the size of Instagram’s advert viewers in Hong Kong remained unchanged amongst Oct 2023 and January 2024.
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However, Observe that LinkedIn’s marketing tools publish viewers achieve data determined by overall registered users, rather then the monthly active users that form The premise with the ad reach figures posted by most other social media platforms.
In the meantime, TikTok’s advert arrive at in Hong Kong was such as one.0 per cent on the neighborhood internet consumer foundation in the beginning of the yr, regardless of age.
You’ll also locate the entire Digital 2024 report for Hong Kong in the “full report” portion down below, but we’ll start out by taking a look at the important headline figures for Hong Kong this yr.
Permit’s acquire a closer have a look at what the newest numbers tell us, setting up with some precious context relating to the population of Hong Kong.
These headline stats offer a great overview with the “state of digital” in Hong Kong, but to be able to sound right of how digital tendencies and behaviours are evolving, we have to dig further in to the data.
The organization’s get more info consistently revised figures counsel that Instagram’s advert attain in Hong Kong was comparable to forty nine.4 % of the whole population Initially on the year.
If you'd like to check whether This can be our most up-to-day report for Hong Kong, or for those who’re searching for data on digital trends and behaviours in Hong Kong for prior years, you will discover DataReportal’s full collection of studies on Hong Kong by clicking listed here.
Nevertheless, it’s truly worth noting that X infers its consumers’ gender, by analysing alerts including the identify that users enter in their profile, and their broader action on the platform.